Sweeping changes to social media platforms in the past few years may have already had a huge impact on your existing social media marketing strategy, as well as the content you post. If you want to stay current and relevant, so that your social media content or approach to delivering your message to your customer does not appear stale, here are some of the latest changes to social media platforms that you must be aware of to be ready for what’s ahead in 2020.

#1  Facebook changed its mobile ad format.

By now most marketers know that having a social media site that looks good on a phone is absolutely crucial, but Facebook just made format changes that have given you even less space for images and copy. This means that you previous vertical aspect 2:3 images will now be cut down to 4:5 and any copy you have created that looks okay on the desktop version of Facebook will be cut off on the mobile phone version from 7 lines to 3 lines. This was done to make the Facebook and Instagram feeds easier to merge (Facebook now owns Instagram so it has an interest in making the two platforms copasetic.) It is a good idea to check all of your copy on both your mobile and on a desktop to make sure it is still visible and effective.

#2  Instagram is less tolerant of “offensive” posts.

Before posting on Instagram in 2020 be aware that they now have a new policy that calls for the removal of “suggestive”, “inciteful”, “hateful” “inappropriate” or “offensive content.”  This means that content that is too sexual, scatological or politically extreme could be removed or get your account suspended.  \You should be especially cared not to post memes that can be construed as “sexualized” or as hate speech. To help guide you through this maze of what you may or may not post in the upcoming months in the “borderline content” section of the Instagram Help Center.

#3  The rise of ephemeral content.

Ephemeral content is content that disappears after a certain length of time after it is posted. Viewers develop a sense of urgency when they are notified that the post as an expiry date. This is done on Facebook and Instagram by posting to the Story features and posing a question or and image. Ephemeral content can also be used to encourage potential Instagram buyers to swipe up on the screen to be led to a purchase to buy, before “sale ends” or “the offer expires.”

#4   Visual content trumps print content.

If you have a choice between posting copy or a video, then make sure you go with the video every time. Videos take more time, sometimes to create but the also give often lend a sense of topicality and timeliness to your content. This trend to being visual that has been continuing for quite a few years and promises to still be popular again throughout 2020.

#5  Consider posting content on Tik Tok.

TikTok is a platform that has been around since 2015. The app allows users to post videos that are between 3 to 15 seconds long with no words. This of course offers you the opportunity to make a short, strong personal message, in essence, a commercial that gets your message across. TikTok is a platform that is particularly attractive to the market between 16 and 24 years.

Finally, when it comes to posting social media content try to play by the rules and be mindful that in this era of rapidly evolving technology, political correctness and sudden unexpected changes that anything can happen. The key to “staying modern” in 2020 is stay as informed as flexible as possible when it comes to your social media strategies.

Is your online content current and relevant? Do you have questions about how short videos or great copy can be created quickly to revitalize your business? At Six50 Studios we offer services such as web and graphic design, content creation, video creation and unique social media. Remember, when it comes to brand loyalty you are only as good as the sophistication and efficiency of your online presence, which of course will engage you more meaningfully with your customers and members.