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Most marketers know by now that when it comes to Instagram they should have some kind of marketing strategy in place. However, the secret to promoting on Instagram is to be a bit covert about it. If you are too obvious about it then you will not only lose followers but possibly the support of Instagram.

Here is a rundown of the common mistakes marketers make to sabotage their own Instagram success. Often these strategies, which look like a good shortcut to getting followers at first, can lead to an actual ban of your Instagram account.

Buying Bots

Instagram considers buying bots to be fraud and they often punish marketers buying fake views by decreasing their reach, shadow banning and even deleting your account.

Posting Inauthentic Low-Quality Content

Instagram loves eye candy and almost everyone on Instagram wants to see exciting, high quality visuals, timely content and text that is clear, provoking and spelled correctly. Your followers are also looking for authenticity from you, which means posting great photos from your life (even if it is corporate life) rather than photos from a Google search. 

The same principle of “keeping it real” also applies to your videos, but at the same time you should take care not to resort to an amateurish look in the name of being authentic.

Boring Viewers

A sure way to lose followers is post the same kind of content day after day, with the same approach. Although some consistency is good you also need to shake the content up a bit by appealing to emotions, shocking, joking or simply amazing them with new information.

Too Much of a Hard Sell

It is always important to remember that Instagram was never meant to be a marketplace, so too many calls to action can definitely seem coercive and inappropriate. It is best to be as indirect as possible with linking posts to Instagram and stay away from auto posts.

It is always important to remember that Instagram was never meant to be a marketplace, so too many calls to action can definitely seem coercive and inappropriate. It is best to be as indirect as possible with linking posts to Instagram and stay away from auto posts.

Finally keep in mind that content is not enough when it comes to optimizing your Instagram for sales. It is most important to know who your audience is, segment it and develop a content plan. To stay on track, make sure you set your key tasks, such a photographing product or introducing new services well in advance of when these things are implemented into your business by using automatic posting services or outsourcing those services.

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