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You rarely hear people talk about “mission statements” any more but that is because it is a bit of an old school statement when it comes to basic business plan writing, advertising and content marketing. A mission statement is a concise, single statement that tells both customers and other businesses what you are about. But even more importantly, this single sentence helps to keep you and your business partners and employees on track with your business goals. You could say that your Mission Statement your highest calling as a business put into words so that everyone who encounters you appreciates and knows that they will be involved in your highest calling.

Keep Your Mission Statement Short and Simple

Crafting that simple sentence takes some clarity and ingenuity.  It is recommended that you keep this mission statement to 10 words or less. Here is a model sentence to help guide you to writing one

“We provide (target customers) with (type of content) to help them (business goals.)”

Most people find themselves writing almost a paragraph about themselves and then writing and rewriting that paragraph again before reducing it down to one single sentence. This hard work of brainstorming your mission statement can be revelatory and help you to be more precise about your goals. If you are really stuck for inspiration about how to write this statement then start by asking yourself “Why does my business (or organization) exit?

You will also find that writing this statement will also help you craft a great About Us page for your blog, website and social media pages.

Your Marketing Mission Must Be Compelling

Even if it’s only you, working alone as a freelancer or blogger, everything that you do in business should be aligned with what you say in your mission statement. Think of this statement as a hard non-negotiable decision making tool.  In essence, it is also who you are and can be definitive of your business’s “personality on social media.

Here are some examples of Mission statements from different organizations that are so compelling that you might recognize the mission statement as being part of their advertising or social media.

Amazon – We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.

Coca-Cola – To refresh the world, to inspire moments of optimism and happiness and to create value and make a difference.

Disney – To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.

Facebook – To give people the power to build community and bring the world closer together.

Google – To organize the world’s information and make it universally accessible and useful.

McDonald’s – To make delicious, feel-good moments easy for everyone.

Microsoft – To empower every person and organization on the planet to achieve more.

Starbucks – We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.

Tesla – To accelerate the world’s transition to sustainable energy.

Of course. these are the mission statements of some of the most successful companies in the world and you might be struck about high-minded, visionary and simple they actually are.

Contact us at Six50 Studios where we can help you create a strong mission statement and then help you determine what is working for you with regard content marketing strategy. We can help you stick to your promised vision with new concepts, web, and graphic design, content creation, video, and social media posts in a mindful manner that your customers will respect and love.

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