This article about the fine art of persuasion, a very necessary skill if you want to be a social media influencer, is based on a very important book written in 1936 by Dale Carnegie called How to Win Friends and Influence People. It is one of the best-selling books of all time, written by a man who have been teaching business courses since 1912, with over 30 million copies sold to date. The great success of this book might be the result of following its own principles, which is “to appeal to the nobler motives” and “recognize the importance of others.”
Win People to Your Way of Thinking Dale Carnegie Style
“Winning people to your way of thinking” was simply another way of describing how the power of persuasion works in advertising. Of course, nowadays, we have social media influencers, many who practice Dale Carnegie’s classic and timeless principles of persuasion to earn the clicks, likes and views. Here are some ways that you can apply Carnegie’s rules to your social media practice –
“The only way to get the best of an argument is to avoid it.” This classic Dale Carnegie quote tells us not to be too contentious with our posts. Although a provocative post might get you views, too many dislikes or flaunting of social media rules can get you banned from some sites like Instagram and Facebook
“Begin in a friendly way.” With this famous line, Carnegie is telling us that people are repelled by aggressive selling or criticism. The best conversations start with the brightest smiles, so you should do your utmost to be that positive experience that your customers are likely looking for, making sure that they are greeted at the “door” of your website, perhaps with an online chat bot that prompts them to have a conversation.
“Get the other person saying “yes, yes” immediately.” This famous quote is all about getting your potential customer to identify with everything that you are saying about them, until they are nodding in agreement. To do this, you must do the research necessary to get to really know your audience. Once your audience feels that familiarty, they will trust you enough to buy from you or take your advice.”
“Let the other person feel that the idea is his or hers.” Never steal the glory of a person’s discovery that your product or service is exactly what they need. Present your arguments, but don’t conclude for your customers. Let them think that you and what you have to offer is their special discovery.
“Dramatize your ideas.” Carnegie was all about photos, cartoons and drawing them a diagram if you have to, which draws a real parallel to nowadays when memes, visuals and videos can go along way towards making necessary conversations very clear.
“Throw down a challenge.” When Carnegie talks about challenging a customer, it is not a dare in a controversial way in the least. It is more about asking people to top their own personal best by taking advantage of what you have to offer.
Carnegie was all about gratitude to the customer and a big believer in thanking the customer, which is something you should do in every email, after every sale, and in your comments responding back to customers on social media.
Here at Six50 Studios our creative team understands that your key to marketing success online is all about talking about what people want and advising them how to get it, just as Dale Carnegie advised in his classic
“How to Win Friends and Influence People.” His 90 year old philosophies work well for us here as we help you create content strategies and content of all kinds including web, and graphic design, blogs and articles, videos, and social media posts.