A Focus on Evergreen Content

A Focus on Evergreen Content

Although one of the hottest trends of 2020 is the use of ephemeral content (content that has an expiry date on it to give your audience a sense of urgency so they will respond to your command to action), there…

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5 Ways to Build Brand Loyalty

5 Ways to Build Brand Loyalty

When it comes to building brand loyalty, all of the “old school” marketing principles originally devised over a century ago in the brick and mortar world still applies to both the modern “real” and online marketplaces. A single loyal customer…

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