Creating social media content can be time consuming, especially if you are planning on doing at least a blog a day and posts on major social media like Twitter, Facebook or Instagram every day. One blessing that comes with having…
In recent years the marketing and branding industry has been witness to the rise of the popularity of inclusive language in web content. This is important when it comes to creating memes, captions and written content because a lack of…
Responsive web design sounds a bit complicated, but all it really means is that your website looks the same no matter what type of device it is viewed on. This means that your content uploads quickly, lacks glitches and looks…
Sometimes you post a great blog article , or you have a social media post that you like to pin to the top of your site . It has brought clients and customers to you for years because it is…
If you want to engage with your customers then make it part of your strategy to have real conversations with them. Instead of making endless presentations and sales pitches to them try using tactics that encourage your customers to interact…
It seems that the era of “set and forget automation is here to stay. It takes quite a bit of time and TLC to get these systems running, but once you do, it is truly is possible to let your…
Although one of the hottest trends of 2020 is the use of ephemeral content (content that has an expiry date on it to give your audience a sense of urgency so they will respond to your command to action), there…
When it comes to building brand loyalty, all of the “old school” marketing principles originally devised over a century ago in the brick and mortar world still applies to both the modern “real” and online marketplaces. A single loyal customer…
Building an online business is a creative endeavor. It is all about building a trusting connection with your customers, one that is so strong and naturally in tune with what they of that you barely have to use any form…